Who is our client?

Cerum Dental Supplies has been a trusted provider of orthodontic and dental products for over a decade. Their sales catalogue is a key tool for their sales representatives—helping them connect with orthodontists and showcase their product offerings at trade shows and sales visits.

What we do for them:

This comprehensive catalogue has been in print for ten consecutive years, and each edition has been refined over the previous one. This year, Cerum Dental Supplies wanted to explore a refresh, considering a switch to a silk stock with a matte laminate. We provided hard copy proofs, allowing them to feel the difference firsthand. Ultimately, they stayed with their tried-and-true gloss paper with gloss laminate—a decision highlighting the power of print’s tactile experience in reinforcing brand consistency.

The difference that print makes:

Print isn’t just about what you see—it’s about what you feel. The touch and finish of a catalogue can influence how a brand is perceived, and Cerum Dental Supplies’ commitment to high-quality materials ensures their sales reps leave a lasting impression. We also stepped in with a last-minute rush service, printing and delivering 25 copies on short notice to support an unexpected trade show opportunity.

For Cerum Dental Supplies, our “white glove” service ensured they had what they needed when needed—reinforcing the value of working with a trusted local print partner.